Softimage 用户的声音 – Sylvain Lebeau

作者 xdxu 发布于 . 分类 Softimage, 业界资讯

    Sylvain Lebeau 是 SHED 的 V-P 和视效总监,在 Autodesk 宣布停止开发 Softimage 之后,他谈了一些关于 SHED 的短、中期计划。

    我们并没有跳船,我们仍然心系 XSI。但同时也是时候打开眼界看一看,等将来某一时刻真正到来的时候(也许2-4年)我希望可以做好充分的准备。我知道 Marcos、Ben 和 Eric 将继续支持 XSI,只要用户还在用它,我非常信任他们。但现实是,新的技术还会出现,但我们不会看到它们被融入 XSI,例如 Open SubDivision。然后它就会慢慢淡出了,只是一个时间问题。

THINK

作者 xdxu 发布于 . 分类 Blog

I started SI not 3 years ago as an intern. I had to work with two other generalists, one on Maya and the other in SI. In under 3 months, I learnt from zero SI to enough knowledge to produce double the quota of my Maya partner (year experience in Maya). The factors could depend on the artist, but then again SI is a great animation and render and compositing package, quick to learn and flexible right out of the box.

Learning more about Maya, I do believe Maya is a great product. Don’t get me wrong, but reading more on this list is starting to make me doubt the pipeline workflow, with future issues that could set us back and keep us at similar costs and incapability with our competition in this growing market here in Colombia.

Due to our nature of being an aspiring VFX and animation industry for the Latin population (a huge market) here from Colombia, South America; the alternative software, for cost sake and functionality, is Blender.

This little rebel of an idea promotes innovation and flexibility. People are working on Ice like nodal flexibility and incorporation, it has sculpting like mudbox, compositing nodes as powerful as SI’s and as capable as Nukes, video editing (in a 3D package?!), and tools that come standard to Maya, Max, and SI. Yes, it’s not there yet, but it’s future is by the users for the users. It’s open, and developing fast. Each release has hundreds, yes hundreds, of bug fixes and cool new features. Not to mention it runs a gpu+cpu hybrid render engine already included from the get go. And it has the flexibility for developers to grow it, an open SDK.

This is very attractive here. And free, and hopefully always free.

Being in South America, our production budget is not capable of what Autodesk offers at most times, especially at startup; and I have to say that here, piracy is prevalent in this industry for nearly all of this continent. Not till the emerging studios and talent become successful can they afford to purchase legal seats from Autodesk. As a startup our product turnover and profits are small, every peso counts. Spending thousands of dollars that squashes our currency on what Autodesk or any other software package is offering sometimes is not viable if we wish to grow or re-invest in more staff and better products; as we can only, more often than not, only cover costs with Autodesk current marketing model and their most popular toolset and expensive pipeline.

This situation brings most of Colombia and universities here to start working with Blender. It is a reality that open source software is competition to anything Autodesk offers; and even if it wasn’t, it would be pirated due to the economy of the industry here. Yes, Autodesk has the prestige here, yes those who are successful will buy what they offer.. But it’s losing traction; even as corruption is challenged and more and more studios require legal software to be granted a sale. But being new studios in a growing industry, it simply can’t afford Autodesk with the industries current low turnover in Latin America (for lack of cred), especially for a difficult 3D pipeline with costly maintenance, need for development, plugins, difficult non-destructive/render pipeline workflow, etc; that is not what is needed in a competitive pace within the industry, one that SI could offer.

I had plans to grow my studio here in Colombia and by now we have produced double the quantity with competing if not superior quality with teams the fraction the size of any other studio in this country (which run mostly Max or Maya). This could be thanks to SI. This year we are landing a television series, and we have done all our preproduction in an older version of SI. We hoped to upgrade to the newest and latest, as our pipeline depended on what SI could offer – workflow, functionality, trustworthiness. We were planning to invest a lot in Autodesk, but now our alternatives are to finish our production with our antiquated software, and we can only hope we can purchase SI in the upcoming months or later this year when the contract funds transfer, and carry on till we adopt a viable alternative – which would be Blender or anything else that will help us grow faster than our competition , either with costs or flexibility and future. If we had the opportunity to invest in Softimage later on this year without any previous subscription, we would, and be ahead of our competition many years to come.

I’m not saying blender is or ever will be competition, nor am I saying that South America is a lost market – no. I am saying the marketing strategy for Autodesk software and any other 3D software should change to accommodate these needs in growing industries, with thousands of potential new users and content for the worlds second largest mother tongue language, Spanish.

I hope Blender will not be bought up, I hope it stays open. I also hope there will be a contender that also is made by the people, for the people, but that will benefit Autodesk in some way. I also hope Autodesk, for the sake of their own industry, will have a contender for Houdini and Modo, Blender and Nuke all in one, which Softimage IS.

I hope Autodesk will have the backing of a developing VFX industry in Latin America, that will not be thwarted by costly and uncompetitive pipelines and replaced by open source packages – completely legal, developing and trustworthy.

Taking away a toolset that competes with Houdini, Nuke, Blender, Modo – the competition together – for a prized toolset still in development, yes, popular, yes, stable, yes, growing… but not appropriate for an industry who can’t afford to spend the level of education and workflow bottlenecks Maya or Max has to offer – it’s disabling.

Especially when the alternative to everything is free, legal and developing fast.

Softimage, why discontinue it? Where is the strategy in there? (To make the other software stronger? without having to expand staff and business/marketing costs?)

Why not transition the business model to something potentially competitive for the competition (yes, not to your own business model and packages, but complimentary) that could even compete with Blender and their mentality of a 3D software of the people, for the people by opening the SDK and still giving access to potential customers?

Why close a competing product that can ward off quickly growing competition for quite some time as is? Why not let the people maintain such a tool to your benefit? Why not keep the mentality of efficient and investment worthy mentality of an emerging industry here in Latin America – why not benefit from the ideology of growing studios, efficiency and innovation in itself? Why have people settle for yes, a tried and true, yet flawed, pipeline – instead of promoting tools that make everyday VFX work easier (as recent products in the industry have shown created within SI). Why take away options (for people to invest in Autodesk)???

Even if you don’t open the SDK, why not offer alternatives to studios and emerging industries looking for alternatives that are more efficient and cheaper in the long run than software still in development? Cheaper and more efficient than Hollywood VFX pipelines? Why take away an answer to the industries needs?
Why not give the option to emerging students, studios and industries in growing countries with markets potentially larger than the English speaking world a chance to optimize their budgets with an arsenal of stable and competing pipeline alternatives to optimize mainstream and costly methods : Maya and Max with Nuke/Houdini (competition)? Why only offer options that need much more costs in education for multiple software, taking away from any individual or Studio from potential seats they could rather invest in with Autodesk? Why add production waiting till another software is capable of such efficiency?

Why was this decision set back in only September, then when industries watch the Lego Movie and think how did they do it? Or even Metegol, yes, working in Maya, struggling with the render pipeline – when simple tools in SI could have avoided that and their movie would not have been the most expensive in Argentinian history – or even South American history.

The current pipeline model Autodesk offers, and the army of tools that are more than capable to stand against the competition on it’s own, Softimage, is an asset.

A business asset.

Not a liability.

Don’t sell it, but open it. Don’t cease and desist it, take advantage of it. Don’t minimize your focus, you have a good strategy for dominating the market – don’t limit your options, the ones your clients and future clients will want and need.

Don’t give in to your competition.

Softimage is an asset – especially in an emerging industry here in Latin America – one striving for pipeline friendly, ready out of box, cost worthy products that works more efficiently than any first-world industry using the most popular tools: Maya or Max, or many softwares for a single pipeline (and the closest thing to a unified workflow would be Blender, not Maya). It’s an industry as a whole looking for alternatives – and now you are taking it away from them.

I have no idea who to talk to, and I am not sure this is worthy to share or send to superiors, board members or developers. But think. THINK. Be real business men, be entrepreneurs, adapt, use what you have, you have the toolset to dominate the market still – nothing can compete with the competition quite like Softimage can – and yes, Maya will eventually… in a few years – but right now these years will count against you. You are crippling your own market with the possibility of not being able to bounce back from a VFX industry unhappy with the current cost of the mainstream pipelines Maya or Max, or even the competition, have to offer..

We need alternatives.

And you have that alternative, a secret one, one that a needing industry wants and is looking for, but don’t know much about: SI. With the Lego movie, it will become more apparent that it CAN be a solution to current everyday pipeline issues with other popular tools.

You have the solution, don’t let the competition give it to the industry and market you are trying to survive in. Don’t take away alternatives to a world looking for cost to efficiency ratio solutions.

Thank you for allowing some thought to your current market to “upgrade” cost free, and for extending the offer. But do more for those who are not yet your customers, and for those who are unhappy with your other tools looking for alternatives. Don’t let them go to the competition or to piracy – or to play in a uncompetitive costly (and difficult) pipeline, shrinking the potential market to those elite few who can afford it or who already have their pipeline over years of growth with your alternative software.

THINK.

Life After Pi 少年派后的日子

作者 xdxu 发布于 . 分类 业界资讯

    Life After Pi 不是少年派的续集,它是一条纪录片,描述制作电影少年派的美国特效公司 R&H,在奥斯卡获奖前 11 天宣告破产的事件始末及后续发展,如何影响全球的特效行业,并凸显出美国电影产业链的矛盾情况。影片选择在去年“奥斯卡事件”的同一天2月25日在互联网公映。

Rhythm & Hues 陷入财务危机

作者 xdxu 发布于 . 分类 业界资讯

    Rhythm & Hues 一直是业界最大和最重要的视觉效果公司之一,曾为《少年派的奇幻漂流》制作数字动物及环境,在过去几周逐渐陷入破产危机。R&H 总部位于加州 El Segundo,在全球拥有 6 家分公司,雇员 1400 人左右。它也成为自去年 Digital Domain 快速破产之后第二家面对这样危机的 VFX 公司,但 DD 的问题源于过度扩张和资金操作,而 R&H 则只是简单的财务危机。

北大数码网站正式上线

作者 xdxu 发布于 . 分类 本站动态

    北大数码(BDCG)是北大软微学院(无锡校区)媒体艺术与设计系 CG 专业的网站,网站内容仅供学习参考,请勿用于商业用途。

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    如何使用本网站,请阅读 网站帮助

VRay or Mental Ray

作者 xdxu 发布于 . 分类 Blog, Rendering

I personally find Vray much better and regret how much time I wasted with Mental Ray. But it’s for my needs, if you have thousands of cores maybe it’s fine using Mental ray, if the pipeline is built around it. Also, MR is implemented differently in different packages. In Maya it’s implemented the worst, then Max.

Vray is the guy who does the job, and does well. Mental ray is a guy from an oriental country, which uses clever names for everything, uses complex solutions, and you really have to devote yourself to it like a pupil to a Master. You can achieve similar output with both engines mostly, but it will be much harder with MR for majority of people. I mean the learning curve. It doesn’t mean MR is worse, it’s just not as polished to everyday use, and it had to catch up for Vray, copying its materials scheme (and in some instances even surpassing it).

Mental ray has interesting solutions for speeding up renderings, but it also has some problems, and when you see them in the middle of the project, you see you can’t do much about it, and it’s almost never like this with Vray.

For example MR has (had?) terrible artifacts in specular – small dots, which just don’t go away whatever crazy sampling you use. Very slow motion blur… (I hope it was improved, but from what I’ve read it’s so deep in the core you have to rewrite so much it doesn’t make sense).

And there are many small bugs like this with MR. It drives you nuts, when you don’t have a programmer nearby, who could sort it out. And all you can do is hope and wait until a fix is released, and it takes years.

MR community is hard to deal with, people there are mostly programmers and the usual answer is “you can read the manual… it’s very good”. If you are a programmer, then it’s really good. But if you are not, then good luck with it, when you have a problem.

So at first it looks like MR is a great renderer, but indeed for work it’s quite slow to work with, not so comfortable, and takes a lot of time to learn, whereas the results you get are identical to Vray (and I think for 95% of people it will be like this, unless you really want to use some advantages MR has, like production shaders, custom shaders etc).